Beginner friendlyAdults
Introduction To Marketing
Marketing that works — customers, positioning, the mix and measuring what you do.
What you'll learn
- Segment a market and choose a target
- Position a product clearly
- Apply the marketing mix
- Build a simple marketing plan
- Understand digital marketing channels
- Measure campaign effectiveness
What the course covers
6 modules · 24 topics, taught in live sessions with your tutor
- Who the customer is
- Needs and motivations
- Segmentation
- Buyer personas
Requirements
- No prior marketing study needed
- An interest in brands and consumers
- A product or brand to analyse
Description
Marketing is often taught as a vocabulary list. This course keeps returning to the only question that matters: who is the customer and why would they choose you.
Frameworks are applied to real brands throughout.
Who this course is for
- Students beginning marketing studies
- Small business owners doing their own marketing
- Professionals moving into marketing roles
AdultsBeginner
Accounting 1
Accounting from first principles — the double entry system, statements and what they reveal.
AdultsBeginner
Consumer Behavior
Why customers buy — psychology, decision making and what actually drives choice.
AdultsBeginner
Corporate Governance
Who holds power in a company and how it is held to account — boards, ethics and regulation.
AdultsBeginner
Human Resources Management
Managing people well — hiring, developing, rewarding and the law around it.