Beginner friendlyAdults
Consumer Behavior
Why customers buy — psychology, decision making and what actually drives choice.
What you'll learn
- Explain the consumer decision process
- Apply psychological theories to buying
- Understand cultural and social influences
- Analyse brand loyalty and attitudes
- Evaluate consumer research methods
- Apply insight to marketing decisions
What the course covers
6 modules · 24 topics, taught in live sessions with your tutor
- Problem recognition
- Information search
- Evaluating alternatives
- Post-purchase behaviour
Requirements
- Basic marketing knowledge helps
- No psychology background needed
- An interest in why people choose
Description
Consumer behaviour draws on psychology to explain purchasing decisions that are rarely as rational as models assume. This course covers the theory and the research methods used to study it.
Who this course is for
- Marketing students and professionals
- Product managers and designers
- Anyone researching customers
AdultsBeginner
Accounting 1
Accounting from first principles — the double entry system, statements and what they reveal.
AdultsBeginner
Corporate Governance
Who holds power in a company and how it is held to account — boards, ethics and regulation.
AdultsBeginner
Human Resources Management
Managing people well — hiring, developing, rewarding and the law around it.
AdultsBeginner
Introduction To Business Management
How organisations actually work — strategy, operations, people and finance in one course.